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The New TV: Redefining Video for Viewers and Advertisers

The New TV

TV has undergone such transformation over the past decade in terms of both viewing experience and advertising capabilities that a new name is needed to fully represent this evolved medium. Comcast Spotlight, and others, including the Internet Advertising Bureau, have dubbed it “The New TV.”

This paper explains why and how TV has undergone this transformation, and more importantly, how advertisers can take advantage of The New TV to drive the best results.

Download Paper

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key webinar take aways:

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Wed. Sep. 23 +Add to Calendar

11am PT, 2pm ET

Featured Speakers

Jon Snow
CEO, Night's Watch

Ygritte Beyondthewall
SVP, Services
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